Concept

What if the truth was hiding in plain sight?

Show Me The Bunny is a creative storytelling programme that uses misleading posters as a tool to confront colonial legacies and provoke action. Rather than producing a conventional artistic artefact, each participant will design a misleading poster - a visual trap that sparks curiosity or discomfort. Each poster will include a QR code that links to a digital artefact such as a short video, infographic, or visual narrative that tells the real story revealing colonial legacy in the present day. Followed by a clear, tangible call to action.

This project borrows from guerrilla marketing and subversive design tactics to interrupt public space and drive critical engagement. It reimagines The Outspoken Native’s story-as-artefact model to centre provocation as a strategy for change.

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Commitment: 50 Placements

To ensure real-world impact, each participant must commit to sharing their poster in at least 50 public locations. These can be supermarket noticeboards, book racks, campus walls, library entrances, lampposts, cafés, or bus stops. Participants can enlist the help of friends or networks (eg. five friends posting in ten places each also works!). This is your personal distribution strategy, to be mapped out at the start of the programme.

Guerrilla-style Engagement

Outputs are intended to be distributed publicly and physically to provoke interaction from unexpected audiences. These are not passive artefacts; they are interruptive messages that reclaim public space and ask strangers to stop, scan, and see the world differently.

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Programme Format

Show Me The Bunny is for people who are ready to act visibly, creatively, and publicly. You don’t need artistic experience, just a story, a willingness to confront injustice, and a desire to plant truth where it’s least expected. If you're ready to provoke, we’re ready to create with you!

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Submit your application to join the cohort Deadline for applications is 30th August, 2025 - however we are gradually filling up the cohort and will close the call when we have found 5 cohort members.

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